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LESS TIME FINDING. MORE TIME FISHING. This all-in-one transducer offers ultimate versatility, featuring Ultra High-Definition ClearVü and SideVü scanning sonars, high wide CHIRP traditional sonar and more, so you can spend more time catching fish.   See everything below and around your boat with...

Lowrance's ActiveTarget 2 live sonar provides a high-resolution, real-time view of fish and bottom structures for anglers. The real-time view helps you understand how fish react to your lures, so you can make timely adjustments to your set up and increase your catch rates....

Introducing the Trout Spoons Forest Crystal, a favorite trout bait in Japan. These spoons wobble steadily without darting or erratic movements, making them easy to use for anglers of all skill levels. With the ability to change the retrieve speed and weight, you can...

The Trout Spoons Forest Kagerou from the Japanese company FOREST are some of the best in their class. These vibrating rocking lures are filled with precision and attention to detail, making them excellent for fishing trout, salmon, bass, maple, and pike. The impressive range...

This Bite Of Bleak Tiny E lure is perfect for fishing with either an offset hook or regular jighead. Tiny E's stunning colors and finish attract perch like crazy. After a successful test run, we highly recommend adding this must-have bait to your collection....

Bait Breath Wonder Baits Honey Curly 8.5'' is a 2015 release that expertly imitates water worms, leeches, and large night worms. Thanks to their rough surface and extremely flexible tail, these segmented rubber bands are perfect for sea and freshwater fishing. The slightest tug...

There's another addition to the EZ Swimbait family! The 3.75" EZ Vibez combines all the features of our best selling boot tail lure with some modifications to add VIBRATION! Featuring a ribbed body design the ridges provide subtle undulation while swimming. Also, we've tweaked...