ARAPALA

If the fish aren’t eating, it’s just because they haven’t seen The Curl yet. The Curl is a soft bait with a super-responsive curl tail that undulates and flutters. The bait’s tail is designed to start the action even at snail-pace speeds, making The...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom...

The Rapala Sled Pulling Shoulder Strap is a versatile and adjustable accessory designed for pulling your ice fishing sled. It is perfect for avid ice fishermen looking to enhance ease of transportation in challenging conditions. This sturdy shoulder strap features padding for added comfort...

The VMC Wanda is a vertical lure created by a renowned Finnish ice-fishing competitor. Its traditional design features a slim body with a distinctive ridge on one side, allowing for a unique swimming motion. Originally designed for perch, it also attracts trout and comes...

The VMC Snabb Ice Jig 54mm 13g is an exceptional vertical ice jig that shifts to the side when jerked. VMC Snabb Ice Jig's classic design features scales on the side, making it the perfect choice for catching perch while ice fishing. This specially...

Expertly designed for ice fishing, the VMC Slim-Finn Ice Jig boasts chain links and a sharp hook for a successful catch. With its long, slim body and quick sinking abilities, this jig is perfect for a variety of species, including perch, char, trout, and...

VMC Lil'Finn Ice Jig 55mm 11g is a vertical ice jig with a unique dotted design and snapper and treble hook. This traditional ice fishing lure is highly effective for catching plenty of perch on the ice. Developed specifically for perch fishing, Lil' Finn...

Introducing the next generation of the toughest saltwater low-profile baitcasting platform - the Concept TX Gen II. 13 FISHING CONCEPT TX2 BAITCAST revolutionary ZERO corrosion Cast Iron Carbon chassis features the BOSS H.A.M. Hardened Brass Precision Cut main gear, while the Black Seal Hyper...

The 13 Fishing Concept A3 BAITCAST Gen 2 offers exceptional performance and durability for heavy-duty casting. 13 Fishing Concept A3 BAITCAST is designed specifically for catching trophy fish with larger baits, these low-profile reels feature an HD Aluminum Frame with Ocean Armor 2 treatment...